Band Camp

/ The brief

Years of heritage came with an expectation to match: this national music camp needed a 2024 identity and a site that made signing up feel as good as showing up.

/ The approach

Brand refresh first: a mark that works on a hoodie and a hero section alike. Then a focused build, with dates, registration and FAQs up front, and photography from the camp floor doing the persuasion.

• 2024 identity refresh
• Site design & build
• On-the-ground photography
• Print & merch assets

/ The outcome

Range

Brand, web and photography from one supplier

Refresh

2024 identity across web, print and merch

Photography

Shot on the camp floor, not a stock library

“When the same eye designs the mark and shoots the floor, everything matches.”